Youth Week Image

Hi there! My name is Sao May Nguyen, I’m a multidisciplinary designer and content creator from Vietnam, now based in Auckland. I love bringing ideas to life through branding, visuals, and digital content that feel fun, relatable, and intentional. From branding to content creation, I’m all about turning ideas into stories that can connect people and brands to life! 

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Concept & Inspiration 

For Youth Week, I drew inspiration from a blend of modern design and pop art to reflect how young people express themselves in today’s world: bold, creative, and full of energy! Pop art adds playful colours and strong visuals, while modern design keeps the look clean and current, making it easy to connect with. I chose this style because it mirrors the visual world youth that we live within social media, digital culture, and the real world. The result is something eye-catching, relatable, and inclusive, encouraging young people to feel seen, heard, and confident in expressing their voice. 

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Choice of Artistic Style 

I chose this artistic style to connect with young people by meeting them where they are visually: bold, playful, and expressive. Drawing from pop art culture allowed me to use strong colours and fun contrasts that feel familiar and exciting, while still feeling intentional and current. By aligning these vibrant elements with Youth Week’s established colour palette from past successful events, the design pays homage to what’s worked before while refreshing it in a way that feels relevant, inclusive, and youth-led.